Why Smart Brands Automate Direct Mail Like Email
Summary
Facebook CPMs spike. Email deliverability changes. But direct mail keeps working. Automate your campaigns and get consistent acquisition & retention.
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Transcript
I like thinking of direct mail as a natural compliment to email. Where if you automate these campaigns, you can automate retention campaigns, you can also automate acquisition campaigns, you're going to get a certain ROAS day in, day out that you can sort of take to the bank. And in a world when Facebook goes up and down, iOS 14 comes out, we got locked out of our account or like we no longer reach the inbox because of a Gmail change. You've got one channel in the background that's constantly cranking for you.
So I think that's probably the biggest reason you'd want to use direct mail throughout the year and automate.