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Direct Mail

Why Smart Brands Automate Direct Mail Like Email

February 25, 2025

Summary

Facebook CPMs spike. Email deliverability changes. But direct mail keeps working. Automate your campaigns and get consistent acquisition & retention.

🎧 Want more insights like this? Listen to the full episode here.

Transcript

I like thinking of direct mail as a natural compliment to email. Where if you automate these campaigns, you can automate retention campaigns, you can also automate acquisition campaigns, you're going to get a certain ROAS day in, day out that you can sort of take to the bank. And in a world when Facebook goes up and down, iOS 14 comes out, we got locked out of our account or like we no longer reach the inbox because of a Gmail change. You've got one channel in the background that's constantly cranking for you.

So I think that's probably the biggest reason you'd want to use direct mail throughout the year and automate.

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