3 Costly Mistakes Brands Keep Doing
Summary
Most $1–$20M brands are leaking cash. Poor retention, no direct mail, overspending on ads, and weak opt-in setups. Fix these and you’ll unlock serious growth without more spend.
Transcript
What are most of these $1 to $20 million brands doing wrong? I don't say doing wrong, but like, are they missing?
An under optimized retention strategy is one of the main main areas. We've audited hundreds of accounts and we've only seen a handful of Klaviyo accounts that were like spot-on. A small portion of the people who were auditing are using direct mail. That's another huge I mean it's I love seeing these these like these big pools of money that are being left on the table because it's just you know, awesome opportunity Another big one is overspending on on advertising and not really understanding them the the metrics. Clients that are doing great, but they're just spending too much money, not getting a big enough ROAS, whether it's on a Meta or on Google or wherever. And then a website, websites that don't have like really good opt-in forms and pop-ups on their website for email list growth. That's huge.