How One Brand Is Getting 10X ROAS with Direct Mail
Summary
Abandoned cart emails are good. But abandoned cart direct mail? Even better. Brands are seeing up to 10X ROAS—here’s how it works.
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Transcript
We all know what abandoned carts are. You know, a customer leaves an item in the cart and that typically triggers an email or SMS campaign to try to pull them back and complete purchase. You can do the same thing in direct mail, works better than either of those channels in that the response rate's better. So Masa leaned into that. It's working really well and the overall results have just been impressive. So Mail Match gets them consistently a three, three to four times ROAS, new customer acquisition off the Mail Match. Cart Match is clocking in at a 10x and abandoned checkouts.
And on retention, they're seeing four to 15 times, depending on the segment, return off those retention campaigns. So this is all tested for incrementality, control groups, and it's legit.