PostPilot Fall 2025:
We put the AI in mail
Track What Wins. Scale It. Look Good Doing It.
This fall, PostPilot AI gets a glow-up. We’re launching tools that tell you exactly what to send, who to send it to, and how much money it actually made you. Across multiple channels.
From Amazon attribution to industry-specific benchmarks, PostPilot is serving enterprise-grade analytics with off-the-rack simplicity.
See it in actionThis fall, PostPilot AI gets a glow-up. We’re launching tools that tell you exactly what to send, who to send it to, and how much money it actually made you. Across multiple channels.
From Amazon attribution to industry-specific benchmarks, PostPilot is serving enterprise-grade analytics with off-the-rack simplicity.
Featured Releases
We’re obsessed with making direct mail better. Smarter. Faster. Here’s a look at the lineup.
AI Benchmark Recommendations
Get personalized campaign recommendations based on hundreds of millions of data points from your industry. See exactly how your metrics compare, what to test next, and which audiences to prioritize.
PostPilot Halo
Amazon Reporting
See how your campaigns are impacting Amazon sales. Track how your postcards influence purchases across Shopify and Amazon. See halo lift, revenue attribution, and true cross-platform ROI in one unified dashboard.
Acquisition AI
In-App Experience
Just like Meta for mail. Real-time audience scoring, automated segment optimization, and hands-off campaign learning—all built into your dashboard. Acquisition AI finds your best customers and gets smarter with every send.
Plus, 6 Updates to Make Direct Mail Way, Way, Way Easier.
But actually, these are really big updates and are unique in the direct mail space.
Show custom fields in postcards with API campaigns
Easily map and manage new data fields to personalize your API campaigns at scale.
New API “Send to Customer” trigger in Flows
Connect PostPilot to any tool and automate mail from any workflow. Send direct mail to existing customers with only their email!
Improved Klaviyo MailMatchTM Segments
Boost match rates and targeting precision using identity graph technology. Send smarter, more targeted campaigns through Klaviyo.
Enhanced Shopify Segments
Eliminate duplicate customers and launch faster with clean, accurate Shopify segments enhanced by our identity graph.
State-List Filters
Target specific states directly in segment creation. No more manual zip code workarounds or spreadsheet hassle.
Geo-Radius Filters
Pinpoint customers near your stores or events with flexible radius targeting for hyper-local campaigns.
& Some More Small (But Mighty) Updates
Little improvements that make a big impact.
Display Taxes Separately in Campaign List
You can now view and export taxes separately for mailings in your Campaign and Campaign Details lists.
This makes billing and accounting a breeze.
This makes billing and accounting a breeze.
US + USA Country Code Support for CSV Uploads
Our CSV uploader now recognizes both US and USA as valid country codes. No more upload errors or manual fixes needed.
Clearer “Last Launched” Labels for Automated Campaigns
Restarted automations now show “Last launched on” to better reflect the most recent run, with improved event history for easier tracking.
See It For Yourself
See How It All
Works Together
Book a demo and we'll show you exactly how these updates can drive incredible results for your brand.
