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The BFCM Direct Mail Benchmark Report for Shopify Brands
The first-ever direct mail performance data report, brought to you by PostPilot. Learn how much incremental revenue you could be driving over the holiday season with PostPilot.
Get your free copy of our 2025 BFCM Benchmark Report
See how Shopify brands drove incremental revenue over BFCM with direct mail.

What's Inside
This report analyzes Shopify brands’ direct mail performance over BFCM last year. See:
Performance by funnel stage
Performance by Shopify vertical
Effective tactics over the holiday season
Highest converting demographics
Actionable insights
Success stories with direct mail over BFCM
A Lil’ Peek At Some Numbers
Median Retention
iROAS* over BFCM
iROAS* over BFCM
3.56x
*incremental return on ad spend
Vertical with HIGHEST
Median iROAS
Median iROAS
Baby & Toddler
Demographic with
HIGHEST CVR
HIGHEST CVR
Millennial Women!
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- 100% done-for-you setup, strategy, and design
- $500 in free mail credits
- Native integration with Klaviyo and Shopify for easy automations
