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The BFCM Direct Mail Benchmark Report for Shopify Brands

The first-ever direct mail performance data report, brought to you by PostPilot. Learn how much incremental revenue you could be driving over the holiday season with PostPilot.

Get your free copy of our 2025 BFCM Benchmark Report

See how Shopify brands drove incremental revenue over BFCM with direct mail.

What's Inside

This report analyzes Shopify brands’ direct mail performance over BFCM last year. See:
Performance by funnel stage
Performance by Shopify vertical
Effective tactics over the holiday season
Highest converting demographics
Actionable insights
Success stories with direct mail over BFCM

A Lil’ Peek At Some Numbers

Median Retention
iROAS* over BFCM
3.56x
*incremental return on ad spend
Vertical with HIGHEST
Median iROAS
Baby & Toddler
Demographic with
HIGHEST CVR
Millennial Women!

Trusted by Leading Brands

See why top ecommerce and omnichannel brands choose PostPilot for direct mail.
Jessica Simpson
"We’ve had a fantastic experience with PostPilot since launching in November. From day one, we saw strong ROAS and have remained profitable ever since. The platform continues to deliver results, and we’ve been impressed with how consistent the performance has been."
Dr Squatch
"We've used PostPilot for several years now, and they've played an integral role in our retention and acquisition initiatives. The platform makes it easy to track performance and compare results, especially given their integration with Shopify."
Cozy Earth
"PostPilot has helped us scale our Direct Mail Program with real time tracking, quick lead times, and great incremental results. They have stood out as a solution to help digitize a channel that historically struggled to compete with other digital marketing efforts. PostPilot is great to work with and the team has been very helpful since we started with them."
Hexclad
“PostPilot has been a game-changer for our customer acquisition strategy. The ROI is consistently 3–4x our ad spend.”

Launch Your First Campaign

  • 100% done-for-you setup, strategy, and design
  • $500 in free mail credits
  • Native integration with Klaviyo and Shopify for easy automations