Background

Clocks and Colours and Vitaly Design have been PostPilot customers since 2023, using direct mail to drive strong results through the funnel. 

Since CMO Peter Bacon joined the teams, however, the brands have scaled up their programs, increased testing, and driven more high-ROI results.

Tactical Highlights and Results

“PostPilot truly does have one of the best teams to work with.” —Peter Bacon, CMO @ Clocks and Colours + Vitaly Design

Automatically Retargeting Abandoned Carts and Checkouts: 7x+ ROAS Each

The Tactic: Dynamically sending postcards to shoppers who abandoned their carts (using MailMatchTM) ago as well as shoppers who abandoned their checkouts.

  • PostPilot Team Note: Automating carts and checkouts ensures that you’re maximally plugging your checkout funnel. We love to see it!

The 6x9 Postcard:

A postcard from Clocks and Colours advertising an exclusive $25 discount. It displays high-quality silver jewelry pieces, including a pendant necklace and ring, on a luxurious red backdrop, emphasizing their strong reviews of over 25,000 five-star ratings, with features in Forbes, GQ, Inked, and Swagger.

Winning back 1x buyers: 15.71x iROAS (!)

The Tactic: Sending postcards to customers who only purchased one time, 60–120 days ago. This brought customers back into action, resubscribed to email again, and extended LTV.

The 6x9 Postcard:

A promotional postcard from Clocks and Colours offering a $50 discount, highlighting over 20,000 five-star reviews. Features a detailed image of intricately designed silver rings and mentions being featured in Forbes, GQ, Inked, and Swagger.

Targeting Female Gift Buyers (Clocks and Colours) over BFCM: 6.61x iROAS

The Tactic: Sending postcards to female customers on Clocks and Colours’ list, driving them to purchase a gift for male (implied) partners.

  • PostPilot Team Note: We tend to see great results among brands using direct mail to encourage gift buying. 

The 6x9 Postcard:

Driving More Black Friday Sales (Vitaly): 6.4x ROAS

The Tactic: It’s a classic for a reason: sending postcards to drive more sales over BFCM drives results. When customers on your email list are bombarded with hundreds of emails, you’re virtually guaranteed to reach them with your offer via direct mail.

The 6x9 Postcard:

A stylish promotional postcard from Vitaly Design featuring two fashionably dressed models wearing bold stainless steel jewelry, advertising up to 40% off sitewide. It emphasizes limited stock availability, with brand features in Vogue, Hypebeast, i-D, and Complex.

Promoting Other Holiday Sales + Winning Back Past Holiday Buyers (Vitaly): 9.38x ROAS

The Tactic: While BFCM is a classic, direct mail works for any other holiday or sales event. Vitaly sent postcards for a summer sale event to last year’s summer sale shoppers to bring them back.

  • PostPilot Team Note: Brands that run major holiday sales (whether BFCM, summer sales, or other) and drive a lot of one-time purchasers can often reactivate them the following year. Often, direct mail is the only way to reach them because they may be more likely to purchase and unsubscribe from your marketing.

The 6x9 Postcard:

A promotional postcard featuring Vitaly Design's stainless steel chain bracelet and rings. It highlights a 25% discount on accessories crafted from 100% recycled stainless steel. Includes a five-star customer testimonial and logos from Vogue, Hypebeast, and Complex.

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