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Clocks and Colours and Vitaly Design have been PostPilot customers since 2023, using direct mail to drive strong results through the funnel.
Since CMO Peter Bacon joined the teams, however, the brands have scaled up their programs, increased testing, and driven more high-ROI results.
The Tactic: Dynamically sending postcards to shoppers who abandoned their carts (using MailMatchTM) ago as well as shoppers who abandoned their checkouts.
The 6x9 Postcard:
The Tactic: Sending postcards to customers who only purchased one time, 60–120 days ago. This brought customers back into action, resubscribed to email again, and extended LTV.
The 6x9 Postcard:
The Tactic: Sending postcards to female customers on Clocks and Colours’ list, driving them to purchase a gift for male (implied) partners.
The 6x9 Postcard:
The Tactic: It’s a classic for a reason: sending postcards to drive more sales over BFCM drives results. When customers on your email list are bombarded with hundreds of emails, you’re virtually guaranteed to reach them with your offer via direct mail.
The 6x9 Postcard:
The Tactic: While BFCM is a classic, direct mail works for any other holiday or sales event. Vitaly sent postcards for a summer sale event to last year’s summer sale shoppers to bring them back.
The 6x9 Postcard:
Join thousands of ecommerce brands using PostPilot to acquire more customers & keep them coming back again (and again).
No contracts. No minimums.